Josh Braun Email Templates

Josh Braun is a sales coach and one of the few people worth following on LinkedIn here. He consistently highlights ways you can improve your cold email and sales approach without selling your soul. Below we’ll cover the top Josh Braun email templates and how you can use them in your cold outreach.

If you want to learn how to build effective cold email sequences from scratch check out our full guide here.

Ben Holm – April 3, 2021

1) The 5-step winner

Subject: John – reach more salespeople

John, finding qualified leads takes takes time. Imagine getting a list of 5* leads back in 24 hours.

With ACME, you get fresh leads on demand in just a few clicks. No contract lock ins. All leads verified by a human researcher.

Open to reviewing your options?

If so, send me let me know. I’ll send you a batch of sample leads. No cost, no risk, no anything. If you like it, I’d love a shot to work with you.

The above example is for a lead generation service but you can customize this to fit your solution. Here’s how the formula works.

  • Before – What’s a pain prospects experience without your solution? (finding qualified leads takes takes time)
  • After – How will the world change after they use your solution? (Imagine getting a list of 5* leads back in 24 hours)
  • How – How does the solution work? (With ACME, you get fresh leads on demand in just a few clicks.)
  • Meaningful Differentiation – What sets you apart from similar solutions? (No contract lock ins. All leads verified by a human researcher.)
  • De-risk – Make it less risky or less likely to involve a financial loss. (I’ll send you a batch of sample leads.)

2) The quick hitter

Subject: John – reach more salespeople

John, what are you doing to reach more salespeople in Q2 so you can sell more sales guides? X and Y are widening their reach without creating additional content. Worth a convo?

Many people end up over-personalizing their emails by adding disingenuous comments that make the receiver feel awkward. You don’t have to personalize to be personal. Above, Josh uses the first sentence to illuminate a question that sparks curiosity. He doesn’t add false complements and shared interests.

3) Josh Braun’s Zelda cold email template

Below is Josh Braun’s famous Zelda deck. Here he breaks down how the Zelda template works and why it’s effective.

On slide 34 above, Josh breaks introduces the Zelda cold email template below. This template works because:

  • It highlights a problem
  • It gives an example of where the problem was solves
  • It generates curiosity by withholding a solution and asking if the prospect would like to learn more

Subject: bad guys in Levels 1-3

Link – Came across your LinkedIn and saw that you’re using a brown sword to defeat bad guys in Levels 1-3.

Quick question: How are you defeating stronger bad guys in Level 3 without loosing any health hearts?

Princess Peach just defeated Level 3 & 4 bad guys without losing any health just by using a lesser known weapon.

Open to learning more?

Either way, godspeed on your quest to rescue Zelda. Anyone who’s collected 43 gems is okay in my book. Will the Wizard

4) How To Sign Off

The more desperate you are to close a deal the harder it is. Prospects can sense desperation and it makes them feel queasy.

Josh Braun has some brilliant sign off lines that put prospects at easy and increase the chance of opening up a conversion.

“Feel free to say no if you don’t see a fit.”

“Either way, good luck with the New York marathon. Remember, pain is temporary but the Instagram photo lasts a lifetime.”

“Timing is probably off, but would you be open to seeing how you could avoid overpaying taxes?”

5) When You Can’t Break Through

When you’ve reached out several times and without a reply take a step back and acknowledge that this approach might not be working for the prospect.

Subject: Sorry

John – please accept my apology. It looks like somewhere along the way I did a poor job of explaining how we could potentially help your SDRs kick more ass by meeting monthly booking targets.

My intent isn’t to move anything forward. Just wondering if you’d be open to sharing some feedback so I could better address your needs in future. Timing off, money, don’t trust people with receding hairline?

Okay hopefully, that wasn’t too painful. Thanks for reading. Either way, thanks for telling me about the traits you look for when hiring SDRs. I told Jessica, the Sales Manager at XYZ company about your role-playing exercise to determine coachability and she’s already implementing it.

Have an awesome week,


Josh Braun Email Templates – Conclusion

Good luck with your outreach.

If you want to learn how to build effective cold email sequences from scratch check out our full guide here.

These top Josh Braun email templates should help you start more conversations and close more deals. We’d strongly recommend following Josh LinkedIn here. He’s awesome!

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